Popular Nigerian music video director, TG Omori, has opened up about his financial struggles despite years of success in the industry.
During a fan interaction on X (formerly Twitter) on Tuesday, Omori revealed that he only began making profits from directing music videos in 2023. Prior to that, he said he was stuck in production debt for five years.
Responding to a fan’s question about balancing production costs and profit, he explained:
“I only started making profits in 2023. Every time I’m losing money from pick-up shoots or something! Budget is never enough. In fact, I was in bad production debt for five years. Just had to live with it. I was paying up and taking more to cover up. I was only able to pay it off through money my brand and personality was fetching me. It’s a tough life for creatives. Hug a creative beside you today.”
Despite being one of the most sought-after directors in Nigeria, Omori said financial sustainability didn’t come easy.
It was recalls that in 2023, Davido disclosed in an interview with Beats FM Lagos that he paid Omori a staggering N100 million to shoot the video for his hit song Jowo — a claim Omori later confirmed.
