Nigerian singer Euphemia Ekumah, popularly known as GoodGirl LA, has revealed her struggle with depression and how a period of isolation became a turning point in her personal and artistic journey.
In a candid series of posts shared on X (formerly Twitter), the Bless Me crooner disclosed that she faced intense emotional challenges and rejection — not just from the industry but also from friends and even her family — as she chose to prioritise integrity and self-discovery over fame.
“I had periods of unavoidable isolation… so I charged it,” she wrote. “I focused on self-mastery and transmutation, all the while saying no to certain opportunities that n*ggas would kill for because I stand for something.”
GoodGirl LA, 28, said she deliberately turned down career-defining offers because she didn’t want to “sell her soul” or compromise her values, despite being labelled “crazy” by industry insiders and acquaintances.
“In that period, my ‘friends’ started to look down on me… even my own parents did too and called me a failure,” she revealed. “It changed my view on what’s really important.”
The singer, who has been noticeably quiet in recent times, said the adversity sharpened her focus and taught her that the journey is not about applause or acceptance, but about using her art to touch lives.
“I’ve seen how the world treats a young girl that’s tryna achieve greatness. The cheers and boos aren’t what any of this is about,” she added. “It’s really all about art, touching my Gs and the world.”
GoodGirl LA rose to fame with her soulful voice and introspective lyrics, and her latest revelation sheds light on the personal sacrifices she’s made behind the scenes — reinforcing her commitment to authenticity and purpose in an often cutthroat industry.
